Having come from a traditional publishing background, I believe in the power of the story. I believe in brands having an authentic presence and not just being online for the sake of it. One needs to step out of the noise and really understand what the consumer wants. Once you get this right, you will be able to start engaging in a meaningful way. Just like publishing a book, digital marketing is an art that requires the right process in place to tell a meaningful story.
Digital Storyteller
No need to hurry.
No need to sparkle.
No need to be anyone but oneself.
– Virgina Woolf
My skills
What I love to do daily.
Strategy
From digital strategy, social media and content strategy, this process is essential in starting the brand on a journey to define the right story to tell and where.
Agency consulting
Consulting to agencies who require training for their teams, onboarding new clients or strategic input, whether it be across campaigns or always-on.
Consulting to brands
Managing RFPs and campaigns. Working with agencies to drive website implementation, branding and UX projects.
Reputation and Crisis Management
Implementing processes and teams in order to manage a brand’s presence online effectively and in a timely manner.
